Piesh Kids

Piesh Kids is a brand of rain boots for children, with the slogan «Let’s enjoy the world». We built its identity around a friendly logotype, with a smile in the «i», and a palette of vivid colors that runs from red to orange, green, turquoise and pink.

The system extends to a fabric bag, a billboard, a pattern of rounded shapes and video pieces for social media: the transition between logo versions, the brand’s faces, and product reels about the new colors and the flexibility of the boot.