Insights

How we think about brands

Trends, strategy and opinion from the SraLola team.

Opinion · Oct 24, 2026

Let’s stop selling “more content”: what brands need is judgment

Opinion from Antonio Carvajal, general manager of SraLola: the industry measures activity and calls it strategy. Why judgment is what you are really hiring.

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Strategy

Strategy · Oct 24, 2026

Four decisions for a brand strategy that lasts

Before opening a profile or designing a logo, a brand needs to answer four questions. This is how we organize them when we start a project.

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Trends

Trends · Oct 24, 2026

Five shifts changing how brands communicate

Less noise, more judgment. Five shifts we see in the conversation between brands and people, and what to do about them starting tomorrow.

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