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AMAÉ logo over a bedroom scene with midnight blue and ecru bedding
AMAÉ store façade in midnight blue with the logo and the four-pointed symbol

AMAÉ

AMAÉ is a home textiles brand. We built its identity from the logo grid to the store: a warm typographic logotype, a four-pointed symbol and a palette of midnight blue and ecru that repeats in every piece.

The system extends to woven labels, hang tags, packaging bands, a tote bag, a store façade and an online shopping interface, always paired with phrases such as «Hogar con alma» (home with soul) and «Hogar que te acompaña» (home that goes with you).

Client
AMAÉ
Year
2026
Project type
Brand, business branding, packaging and digital interface
Team
Agencia SraLola
Bedroom scenes with AMAÉ bedding, cushions and blankets
Woven label with the AMAÉ logo on midnight blue fabric
Blue cardboard hang tag with the AMAÉ logo and a line illustration of a family
Folded sheets with a midnight blue band and an embroidered AMAÉ label
Sheet set with an ecru paper band and the slogan Hogar que te acompaña
Ecru tote bag with the AMAÉ logo and a midnight blue star pattern
AMAÉ online shopping interface on two phones: home and product page

A brand for houses that feel like home.

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